i7 Marketing Blog

Jan 12

The Dos and Don’ts of Inbound Marketing [INFOGRAPHIC]

It is amazing the amount of small businesses who hire outside business consulting firms to help give guidance and ask the right questions. I believe we all have the desire to be told we are on the right track, and, at the same time, we have the sense to know that we won’t be right 100% of the time.

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Dec 19

Does Your CEO and Marketing Team Know What Your Marketing ROI Is?

On the next $1,000 you spend on marketing, do you (or your boss) know how much revenue you’re going to get? Even better, do you know how much profit you’re going to make?

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Dec 13

Why Web Design Must Be Mobile-First

If you’ve had a serious conversation with an online marketing professional in the last two years, you’ve probably heard that more people are interacting with the web using their mobile devices, that mobile is getting more and more important, etc.

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Nov 17

Can Your Small Business Afford SEO? Yes. Here’s Why.

We don’t have to tell you that Search Engine Optimization (SEO) is vital to your marketing strategy. You already know that everybody’s online, reading reviews on their phone, and locating their next stop on map apps. In fact, people are even Googling new products and ideas while simultaneously browsing the aisles at a department store. It has become necessary to regularly churn out targeted content to snag the attention of the searchers.

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Nov 11

5 Ways Your Business Can Win with Instagram Stories

Are you getting the most out of Instagram Stories? Have you experienced the boost in numbers and engagement after posting your countdown offers, behind-the-scenes photos, and 10-second clips?

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Oct 13

How Can Your Business Benefit from Live-Streaming?

Previously we talked about how you can use how-to videos to promote your business and help your customers and visitors perform an action that is related to your business and/or industry that they don’t know how to do themselves. But what about those businesses who want want to reach their audience in a personal and immediate way right now?

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Oct 12

Seeing Through the Eyes of Your Customers

As a small business owner it can be easy to forget that you are actually serving your clients and not the other way around. With marketing it can be just as easy to promote yourself (whether it be your services, products, knowledge, etc.) and miss a key component: What’s in it for them?
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Oct 07

Best Practices for Event Marketing: During the Event

So your business has decided to attend a trade show in hopes of expanding your reach. But as you look among the masses, you start to get a sense you are one of many. So the question lingers: How are you going to reach your target audience?

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Oct 03

Best Practices for Event Marketing: Pre-Event Planning

Events offer an unparalleled level of customer engagement, with an opportunity for positive personal interaction that builds loyalty. In a digital world, it can be easy to forget the value of meeting people face-to-face. We have become accustomed to simply click and purchase. This is great for one time sales and meeting customer’s immediate needs.
But it is imperative that we not lose sight of the value of building personal relationships and meeting people face-to-face and making a lasting impression that creates loyalty.

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Aug 11

3 Essential Keys to Marketing Your Small Business Online

In life there are essentials and there are nice-to-haves. Food: that’s an essential. Bear Grylls is quickly becoming the foremost authority/entertainer on living in the wild. There have been many times that he will eat anything he can just to stay alive. It seems grub worms are one of his staple go to meals. Personally, I prefer a good steak with grilled asparagus, that’s not so essential to survive, but nice to have. Online marketing is no different. There are the nice-to-haves and the essentials. Here are three online marketing essentials that every business needs to be successful. read more