i7 Marketing Blog

Aug 03

4 Ways Social Media Helps in Business Networking

Networking with other business owners is a great way to get connected and gain potential referrals. A little quid-pro-quo? When it comes to running a business, not everyone is competition. As a matter of fact, there are few businesses that are completely self-sufficient. Almost every business depends on another business. Even if you run a bakery and make all your goods from scratch - the eggs, flour, and even the marquis most likely come from someone else.

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Jul 29

The Obvious, Often-Missed Reason This Company Got My $15,000 Project

Turning a lead into a sale is what marketing is all about.

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Jul 26

5 Key Behavioral Principles to Help Guide Your Marketing Efforts

How many times have you heard that every business needs to know their customers? Usually this means knowing their desires, wants, needs, problems, as well as location (where they are both online and physically - Location! Location! Location!).

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Jul 22

How to Capitalize on Word of Mouth Marketing

Have you ever thought about how fascinating we, as people, are? Think about it. We know that we shouldn’t speed, yet we do it anyway (until we get caught). Or think about people at the beach: they know they need sunscreen, but they don’t do it. Now, think about businesses: everyone knows that word-of-mouth marketing has huge implications (good and bad) for the life of a company. And yet it seems many businesses consider customer service a good idea rather a necessity that is a key marketing tool.

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Jul 19

3 Vital Steps before You Hire a Marketing Company

Shopping for a new marketing team? Doing your due diligence in how you’ll delegate to your new marketing agency is as important as getting the right fit.

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Jul 15

5 Branding Tips for Building Your Corporate Identity

As people living in a hectic, digitally-oriented world, we’re inundated with branding. But what exactly is a “brand”? It’s certainly long been part of our mainstream culture. Watch any episode of Mad Men and you’ll hear all about the importance of building a “corporate identity.”

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Jul 12

5 Ways to Build and Maintain Your Email List

Email list building is the highest converting marketing channel, period. So, it seems like a no-brainer to make sure that your business is building an extensive email list. The uses of email marketing are virtually limitless. It can be used to sell products, inform about new products, update changes in services, announce big sales, segment your audience into affinity groups to ensure they receive exactly what they want, and so on.

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Jul 05

How Twitter's New Engage App Will Help Your Business

What’s the key to good data? Making sure that you can use that data to understand the needs and values of your customers, and ultimately will lead to increased sales.

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Jun 08

Test Your Business Website with This New Tool from Google

Have you ever wondered if your website is up to speed (both figuratively and literally)? Think about it - most businesses spend thousands of dollars to create and maintain an online venue for clients to find exactly what they are looking for.

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Jun 02

5 Keys to Advertising Your Business Blog on Social Media

We start today with a quiz. How many of you have heard the following statements (in some shape or fashion) before?

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