“Outbound (traditional) marketing is dead!!”read more
We are living in an ever-increasing connected world: from Facetime and Skype to Google Hangouts and GoToMeeting, the options and ease of which to connect with others face-to-face is changing the landscape with how we communicate both personally and professionally.read more
Connecting with your offline audience online can sometimes seem harder than it is. Often times businesses will focus on their online audience and neglect possible offline audience. That’s not a bad thing if your audience only spends time online, but that’s not always the case. People still travel to work, go to the movies, go out to eat, play sports - they live offline. They might even still read a magazine or newspaper. Don’t forget about that aspect of their lives.read more
When you think of brand wars in eCommerce search, two of the giants that first pop into mind are Amazon and eBay. However, Google has been moving into Amazon’s territory for a few years now, and has almost completely eradicated products featured on Amazon from its search results.read more
Brands are present on social media so they can interact with their fans and customers about various social issues, as well as their own products and services, and provide customer service in fun and exciting ways through various types of content.read more
We've all seen the hashtags (#) on social media, whether it is Twitter, Google+, Facebook, or a few others. But there are two questions at the heart of every hashtag. Why do I use them, and how do I use them in a way that they will benefit my business?read more
You have heard it before and we have said this before and we’ll keep saying this until the world takes notice and catches up with this new trend in business technology. This is why we’re glad Google is finally getting on board and issuing a world-wide announcement,read more
When it comes to small businesses using Facebook, there needs to be an understanding: Facebook’s News Feed exists to make Facebook money. There used to be a time when being on Facebook meant your customers could see your updates, and engage with you simply because you were there. Today, reaching your customer on Facebook is a bit more complicated. Even in the off-chance they see your updates organically, they can choose to scroll right past them without so much as liking your status update, or thinking about its topic as relevant. Nate Elliot shares two options your small business can focus on to bring your audience to Facebook or to turn your focus away from the social network altogether.read more
According to a November 2014 survey published in January 2015 about consumer behaviors toward multi-channel customer service conducted by AYTM.com on behalf of M2Talk.com, social media is the least popular customer service tool used.read more
Welcome to the dawn of a new era where everything that is done on social media is trackable; analyzed more than ever before; and can be paid for in order to increase or improve results.
Yelp was in the center of customer review websites last year, and we want to tackle those concerns and clear any doubts you may have in order to help you make wise decisions that will determine whether what people say about your business online is creating a need among your audience to purchase your services.